Online reputation management
Online reputation management (ORM) refers to the practice of monitoring and managing a brand or individual's reputation on the internet. It involves various strategies and techniques to ensure that positive content about the brand is easily visible to users and negative content is either suppressed or eliminated altogether. ORM is essential in today's digital age as people often turn to the internet to gather information about a business or person before engaging with them. A positive online reputation can boost credibility, trust, and ultimately drive sales, while a negative reputation can damage a brand's image and lead to a loss of revenue.